A “KALEIDOSCOPICAL” TAKE-OFF FOR
FURLA UOMO COLLECTION AT PITTI UOMO
Florence, January 15th 2015 – Took off at the historical Leopolda building in the heart of the city, the new Furla FW 2015 Men’s Collection. The venue served as backdrop for more than 700 international guests from buyers to press to influencers of the fashion industry.
The star of the event was the Modular bag – an infinite interpretation of shapes, colours and materials. At the centre of the venue a giant Kaleidoscope: a 5x6 meter Interactive Video Installation, projecting graphic animations simulating the multifaceted it bag of the season. A digital modular photowall created animated images of all guests arriving and were uploaded live on all Furla social platforms as well as on Furla.com website.
Finally, a live DJ Set by Studio Barnhus grooved up the evening with an uplifting house music beat.
The Modular Bag and the new FW Men’s Collection will be available in selected Furla shops and department stores worldwide starting from July 2015.