Furla opens a new flagship store in Korea
Opened its doors Thursday, January 22nd, in Seoul, with a grand party event and “Neo-Pop” exhibition, the new Furla Flagship store inside the upscale COEX mall, the world’s largest underground shopping center.
Hosted by Furla’s CEO Eraldo Poletto, the opening event had an exclusive guest list of top Korean celebrities and fashion influencers: Korean pop star f(x)-Sulli, actress Lee Dahee, musician Jang Jane, renowned photographer Hyewon, top stylist Song Sun Mi and leading bloggers Yoon Seon, Kim Soyoung among others.
More than 300 guests joined Furla to unveil the new flagship store and had the privilege to preview the Spring-Summer 2015 collection at “Neo-Pop” artistic exhibition – an interplay of eye-popping colours, experimentation and shocking paints.
“The flagship in COEX Mall represents a strategic location for us,” said Furla CEO Eraldo Poletto. “Furla launched its independent store in Korea, taking customers to an ultimate journey to discover Furla’s full range of collections and to experience Italian creativity and craftsmanship.”
Located at Central Plaza of the COEX mall, the 160.36 square-metre flagship features Furla new store concept and the Spring-Summer 2015 campaign pictures, taken by world-class photographer Mario Testino.